Whakawhitinga Matapihi Matihiko o te Whare Hoko: Me Pēhea te Whakarewa Anō i ngā Āhuatanga Kaihoko ki te Whakamahi i ngā Matapihi Rahi Ake

Te Aka Tonutanga o ngā Papa Whakangāhau Hiko Kaihoko Kua Whakauruhia ai te Jumbotron

He aha te Jumbotron e huri ana i te Papa Whakangāhau Hiko ki ngā Hōtaka Kaihoko

Ina kōrero ana mō te hokohoko, kei te hurihia e ngā Jumbotron ngā ara whakawhitinga kōrero ki ngā whakaahua kaha, ki te tāutanga tika o ngā tuhinga. Me te tere tonu, ka neke te whakangāhau matihiko mai i te pōroki ki te parirau ki runga i tētahi whakaatu māmā, e ono tekau mā whā te ōrau te nui ake te whakamahara pānui (Whārangi Takunetanga Hoko 2023). Ka hono hoki i ngā kaihoko ki ngā tākarotia AR me ngā tāupātia waea, waihanga ana i ngā wheako takitahi ki ngā āki ki te whakaatu, ka nui ake te wā e noho ana i te tata ki ngā toa e āwhina ana i te waru tekau te ōrau.

Kua tīmata ngā kaihāngai rīki ki te whakarato i ngā hoahoa takitahi, e whai hui ai ngā kauta kia āwherengia ai ngā whirwhiringa aratau mō ngā kaupapa hauā. Kua heke te utu whakamutu i ngā kape kua heke i te 33% i te wā e whai ake nei i te ROI trought ngā aronga takitahi.

Ngā Kaitihi Matua Kaipāwehe i te Whakamahinga i ngā Aratau Whakarewa Rautahi ki ngā Kauta Hoko

E toru ngā āhuatanga e hōngia ai te whakauru i te jumbotron:

1. Whakapono Kaihoko : Kua hono te 71% o ngā kaihoko i ngā aratau whakanui ki ngā wheako hoko rite ki te hoko (2024 Pūrongo Kaihoko Omnichannel)
2. Te Mahi Mahi : Ngā pātene CMS pūmātua e whakahaere ai i te 50+ aratau i te wā kotahi
3. Te Hōtaka Huihuinga Pāwhara :

Kua pakaru te utu whakauru 28% mai i te tau 2021 nā te kaiwhakatuu o ngā rere 4K me ngā inihua kaha AI. E whai hua ana ēnei pūnaha i te 27% ROI i te tau (tau ki te tau) trū ngā tauwhātanga moni pāpaku e whai ana i ngā tākarotanga kainoho, te tautoko kaupapa, me te whaiwā ingoa pāpori.

Te Waihanga Whakauru Tākaro ki te Whakamahi i ngā Jumbotron hei Huinga Ataata

Te Whakauru i ngā AR, VR, me ngā Pātī Ataata ki ngā Jumbotron mō te Tākaro Hoko

Ko ngā jumbotrons ki te AR/VR e āwhina ana i ngā kaihoko kia whakaatu i ngā hua ki te 3D—hei tauira, te whakamātau i ngā tōrongo taputapu, i ngā kākahu ranei matihi. Ko ngā toa e whai ana i ngā pōnaha atamira ki te AR ka kitea e kātata te 70% ake ake i te wā e noho ana (RetailTech 2023), e huri ana i ngā whakapāpaku tuwhera ki ngā taputapu kōrero kaha.

Te Whakauru ki ngā Māmā Katoa Trū ngā Ataata Toa me ngā Kōrero Waihono

Ko ngā jumbotrons hōu e whai pūnga herehere hurihanga, kiriata ara, me ngā rāwhāra whakarahi e whai wāhi ana. Hei tauira, ko ngā whakangāhau mātāpuna ka whakahohe i ngā tākarotia takotoranga me ngā kaiwhakaputanga hā, e whakapai ake i te uara o te hua e 45% (Sensory Retail Index 2023). Ko ngā whakahoutanga o te wā tonu (hei tauira, ngā whakatairanga e hāngai ana ki te rāhui) e whai wāhi ana kia kaha ake te wheako.

Tuhinga o te whakamātau: Te Jumbotron 40-Foot o te Kauta Matua e Hāngai ai i te 32% Orau o te Iwi

Ko te whakakapi ā-ringa 40-foot o te kauta i te United States e hui tahi ana i ngā kōrero o ngā pāpāho pāpori ki ngā whakatairanga i te AI. I roto i ngā ono marama, kua tipu te 32% ake i te huihuinga o te iwi, i te wā e kitea ai ngā kaihoko e hono ana i te 19% ake ake i ngā hua e whakatairangahia ana. Ko te tōrite o ngā tākunetanga takotoranga me ngā mahere arataki i te wā e whakatau ana.

Te Tikanga o te Whakauru ki te Ao Haurangi ki ngā Rāwhāra Jumbotron

Ko ngā hoahoa e āhua ana i te Ture Whakauru 3 Hēkona: kapihia te whai mōhio tōmua, kātahi ka whakapai ake i te whai wāhi ki te ngākau pāpaku. I kitea e tētahi rangahau a Nielsen i te tau 2024 kua iti ake te wā noho ki te 22% mēnā he pīroiroi rawa ngā whakaatu. Mā te whakarite i ngā tuhinga ki ngā ara kākāriki me ngā reo kāore he nui ake te mōrahi.

Te Whakawhitinga i te Huarahi Kaihoko Mā te Whakamahi i ngā Tikanga Hangarau Jumbotron

Te Whakamōhiotia i te Huarahi o te Kaitiaki Kākano ki ngā Whakapāpaku Whakapāpaku Matihi

Ko ngā Jumbotrons e ārahi ana i ngā whakataunga i ia wā. Ko ngā tatau whakauru e whakaatu ana i ngā tuku, i te wā e whakaatu ana ngā aratau i ngā hua e tāroa mai ana. I kitea e tētahi rangahau i te tau 2023 kua whakamahia e te 54% o ngā kaihoko ngā whakaatu hei kimi i ngā mea tere ake, i te wā e iti iho ai te wā rapu mō te 19% i mua i te hoko.

I te Tirohanga Kaupeka ki te Whaiwā Kaupeka: Ngā Jumbotrons Whakapāpaku ki te Hoko Rite

Ko ngā jumbotrons rite ki te torehuruhuru e āwhina ana i ngā kaihoko kia rereke i ngā kaihoko ranei rānei ki te whakamahi i ngā āhua AR. I ngā wā pīkau, ka aki ake i te 41% te wā e noho ana i ngā kōrero pātai (Retail Tech Insights 2024)—63% e mahara ana ki ngā toa e whakamahi ana i ngā whakapāpaku takotoranga, i ngā 22% mō ngā whakapāpaku tuwhera.

Ko te Māramatanga Rara: 68% o ngā kaihoko e pāpaku ake ana i te wā i ngā toa e whai paparangi hoki ana

Ko te 30 hēkona atu anō o te whakawhitinga e hāngai ana ki te 9% te nui ake o te tūponotia o te tuku utu (2024 Digital Retail Report). Ko ngā toa rerekē te waihanga i ngā "whare whakangāhau mātāpihi" kei reira e whakaatu ana i ngā mōhiotia hua ake i te kaihoko e pānuku mai ana.

Te aronga: Whakauru AI hei Whakauru Tūmatanui Mā te Whakamahi I Ngā Rara Kaimahi

Ko ngā rautaki e whakapai ake i te ihirangi e hāngai ana ki te hunga nui i te tauā o te whānau, ngā tōa karakia mō te hunga i te pō. Ko ngā kaiwhakamahi tuatahi e kii ana i te 27% teitei ake i te tau o ngā patopato-hurihanga i ngā wā kua tāutia.

Te Whakatōwhera I Te Whakauru Me Te Whakapāhunu

Ahakoa e whakakaha ana ngā jumbotrons i te whakauru, ko te 29% e whakapae ana i te ririhau (Consumer Comfort Index 2024). Ko ngā toa matua e whakamahi ana i te "zoning content", me ngā wāhanga e hāngai ana ki te nekeneke hei aukati i te ririhau.

Te Whakakotahi I Te Hoko Tūmatanui Me Te Matāpihi Mā te Whakauru Jumbotron

Te Whakakotahi I Ngā Wheako Toa Ki Ngā Apere Mōhio Me Ngā Paparangi

Ko ngā waehenga QR ki ngā tiriti toa e whakaputangia ai ngā whakatairanga ritenga ki ngā jumbotrons e noho ana i te wā e piki ake ai te 27% (RetailTech Insights 2024). Ko ngā āhuatanga kei roto i:

• Ngā whakakakahu hua e whai pūrongo ana
• Whakamātau tūhononga o ngā taonga ki te wā mōhio ki te NFC
• Ko ngā taiepa UGC o ngā papāhō pāpori ki ngā whakaatu o runga

Kaupapa: Whakaputanga Kua Tāwhai Auau

kei te kitea e te 81% o ngā kaihoko he nui ake te urupare ka whakamahia ngā whakaputanga e hāngai ana ki te wāhi (Digital Signage Federation 2023). Ngā tauira:

1. Ngā akoranga AR māku mā te kiriata ki ngā rohe māku mā te kiri
2. Ngā rārangi kai e mōhio ana ki ngā allergen ki ngā whare kai
3. Ngā tatau hoko VIP e tata ana ki ngā toa tāutu

Te whakakotua i te Retaurangi Omnichannel Trūnga ngā Tikanga Matua Rorohiko

Ko ngā hāpapa tōwai e whakamahi ana i ngā pātene CMS e whakakotahi ana:

Kaore ngā punaha hapi e 68% te whakakaha i ngā kawenga hokohoko mā te whakauru i ngā kawenga (VenuesNow 2024).

Te ine i te Whakauru me te ROI ki ngā Wāhi Hoko e Whakamahia ai te Jumbotron

Ngā Inenga Matua hei Whakatau i te Whakauru o te Kiritaki

Ngā tohu whaitua matua:

• Te wā e noho ana : Ko ngā kaihoko e noho pātata ana ki ngā jumbotrons e roa ake ana te 2.3x (Institute of Retail Analytics 2023)
• Te ōwea whakauru : Ko te 18-34% te whakauru mō ngā kaupapa panekana/QR
• Hurihanga hokohoko : 22% te hoko tūpono ake me ngā tuku i te wā tonu

Te whakangāhau me te tākarotia

Ko ngā whakaatu whakangāhau e 4-7x te tākarotia ake i ngā tākunetanga noa:

• 58% e whai whakapā atu ana ki ngā kaupapa whakangāhau
• Ko ngā whakamārama arotake e 120% ake te nui ake me ngā hashtag tākarotia
• Ko te whakauru AI e 40% te whakapai ake i te urupare

Te whakatau i te whirinakitanga o te umanga: Te utu vs ROI

Ahakoa e $250k-$900k te utu o ngā whakaurunga, ko ngā penapena roa-terenga kei:

1. Whakamahinga anō i ngā tuhinga ki runga i ngā pātene
2. Te raihana wāhi tākune
3. Kua pēpēngia ngā utu mō ngā tānga taapiri

Ko ngā toa e whai ana i ngā jumbotrons ki ngā apikitanga me ngā kaupapa herekai e kite ana i te ROI e 19% te ake ake (tātari huinga ahumoni 2024).