He raruraru ngā papa panui tūmau o te kura tawhito - kāore e taea te huri i ngā karere me te kore e whakahoutia e tētahi, ā, ka taea anake e te iwi te kite i a rātau i ētahi koki. I te wā i puta mai ai ngā mata matihiko, i tino huri i a rātau te āhua o te mahi i ngā pānuitanga o waho. Inaianei ka taea e ngā kamupene te whakahou i ngā ihirangi i te wā tonu, ā, ka ārahi anō hoki ki ngā hunga whakarongo motuhake. I mau tonu te whakatupuranga tuatahi o ēnei papa matihiko i te hanganga taketake ōrite ki ngā mea tuku iho engari i tāpirihia he mea hou: ngā āhei whakahaere mamao. I tīmata ngā kaihokohoko ki te whakamahi i tēnei āhuatanga ki te huri i te mea e whakaatuhia ana i runga i ngā āhuatanga pēnei i te wā o te rā, ngā āhuatanga o te rangi, te taupori rānei o te rohe. E ai ki ngā rangahau tata nei a te OAAA i te tau 2023, nā ēnei whakaaturanga whakawhitiwhiti i nui ake ai te hiahia o ngā kaitirotiro ki ngā panui, me ngā reiti whakauru e piki ana i te 73% i runga i aua papa karere pumau tawhito.
Ko ngā whakaaturanga LED e toru ngā taha e whakamahi ana i te hangarau takai kia taea ai e rātou te whakaatu i ngā mea i ngā taha e toru i te wā kotahi. Mā ēnei paepae ngaru e taea ai e ngā pakihi te hono atu ki ngā tāngata e haere ana, e pahikara ana, e taraiwa ana rānei i te wāhi kotahi. I kite mātou i tētahi mea whakamīharo i puta i Times Square i tata nei i reira i te whakatūnga LED piko i roa ai te noho o te iwi. He tino whakamiharo hoki ngā tau, pēnei i te 90% te piki o te roa o te noho o te iwi i ngā wā tino nui. I puta tēnei nā te mea he rerekē ngā karere i whakaaturia e te mata i runga anō i te mea kei te titiro tika tētahi ki mua, kei te titiro ki te taha, kei te titiro rānei ki raro.
Ko ngā whanaketanga hou o te hangarau LED kua whakaiti i ngā pikitia ki te 1.2mm noa iho, ko te tikanga kei te kite tatou i ētahi whakaaturanga tino whakamiharo, he tino pai te āhua ahakoa he rahi rawa. He tino pai hoki te huarahi kōwae mai i te mea ka taea te whakakotahi i ēnei waeine i ngā momo huarahi katoa mō ngā kaupapa rerekē. Whakaarohia ngā mata ānau, ngā whare huri noa, ngā mea katoa e hiahia ana ngā kaihoahoa auaha ki te whakamātau. I te pūrongo o te tau kua hipa mō ngā whakatakotoranga LED modular i tohuhia he mea whakamīharo mō ngā āhuatanga whakawātea atamai e whakaurua ana e ngā pūnaha maha inaianei. Ko ēnei taputapu e whakahaere ana i te tukanga katoa o te ōrite i ngā taumata mārama me ngā tae i waenganui i ngā paepae, kia rite ai te whakamahi i ngā mata maha mō te whakatairanga, ngā kaupapa rānei, kia ōrite ai te katoa, kāore he ahoa, he hurihanga tae rānei.
Ko te hoahoa o te papa panui LED takai e uru ana ki nga papa panui rereke e toru i roto i te waahi kotahi, a e ai ki nga raraunga hou mai i te Digital Signage Federation i roto i ta raatau ripoata 2024, ko tenei whakatakotoranga ka arahi ki te 47 ōrau atu te whakawhitiwhiti korero a te hunga whakarongo ki te whakataurite ki He tino pai te mahi o ēnei pūnaha maha-panel nā te mea ka taea e rātou te whakakotahi i ngā mea pēnei i ngā tuku motuhake, ngā ihirangi kōrero mō ngā waitohu, me ngā pātene karanga ki te mahi e whakawhitiwhiti kōrero ai te iwi. Tangohia he pokapū waka pukumahi hei tauira. Ka taea e te papa matua te whakaatu i ngā panui o te rori o waho, engari ka mau mai ngā papa taha i ngā koki ki te titiro a ngā tangata haere, ki ngā taraiwa rānei e noho ana i te waka. He mea tika tēnei momo whakatakotoranga rautaki hei whakanui i te whānuitanga, me te kore e tango wāhi atu.
I whakamahia tētahi pūnaha LED takai 12-panel i te tau 2024 i te Plaça de Catalunya o Barcelona hei whakatutuki i te 8.9 miriona putanga ia rā, e toru ngā tau o ngā papa panui tuku iho. I huri te karere arotahi ki te whenua mai i nga panui e arotahi ana ki nga kaihauturu i te ata ki nga whakatairanga turuhi i te ahiahi, e whakahaerehia ana e nga taputapu wetewete whakarongo i te waa-tuuturu. Ko ngā hua matua:
E whakamanamana ana ngā mata e taea ana te takai i ngā āhuatanga whakamiharo pēnei i ngā koki tirohanga 180 nekehanga me te putanga marama 7500 nits, e kitea ai i te ao, i te pō rānei, ahakoa i raro i ngā āhuatanga o te rā. I te wā e hono ana ki ngā whatunga mamati o waho o te kāinga, ka aroturuki ēnei whakaaturanga i ngā mahi a te iwi i runga i ō rātou waea e tata ana. Hei tauira, mēnā ka rapu tētahi i ngā wharekai e tata ana, ka puta ohorere ngā panui kawhe i runga i te mata e anga ana ki a ia. E aroha ana hoki ngā mana o te taone ki tēnei hangarau nā te mea e 12 haora noa iho te roa o te tāutanga me te tango i ēnei whakaaturanga poto. Mā tēnei e whakaiti i ngā katinga huarahi me ngā waka pōturi e 83 ōrau e ai ki te rangahau a te Whare Wānanga Waka o te Taone i te tau 2023. He mea tika he aha i huri ai te nuinga o ngā taone nui i aua papa panui pumau nui ināianei.
E toru ngā Whakaaturanga Whakaaturanga LED Whakapāho e whakakotahi ana i te kaha o te ahuareka me te urupare mamati, e āhei ai nga waitohu ki te tuku karere e hāngai ana ki te horopaki i runga i te wā, te wāhi, me te raraunga o te hunga whakarongohe kaha i whakaaturia hei whakapiki i
Ko ngā ihirangi wā tūturu ka huri i ngā kaitirotiro ārai ki ngā kaiuru kaha. E pūrongo ana ngā waitohu i te 68% teitei ake o te whakaurunga mā te whakamahi i ngā whāngai pāpori ora, ngā tatau whakamuri, ngā karere rānei e aro ana ki te rangi. I whakanuihia e tētahi kamupene inu te waka hiko e te 22% mā te whakarite i ngā kaupapa ahiahi ki ngā pāmahana o te pāmahana hei whakatairanga i ngā inu hukapapa.
Ka taea e ngā paepae LED kōwae te kōrero kōrero mā:
I honoa ki ngā whatunga DOOH, ka tukuna e ngā mata LED takai he karere kotahi puta noa i ngā rohe whakawhiti, hokohoko, me ngā rohe hikoi. I kitea e tētahi rangahau a Nielsen i te tau 2023 kua tutuki i ngā kaupapa whakakotahi te 40% te nui ake o te whakahua i te waitohu, me ngā rerekētanga e hāngai ana ki te whenua e whakapai ake ana i ngā reiti faafariuraa e 31% i ngā haora tino nui.
Me whai whakaaro ngā panui whai hua mō ngā whakaaturanga LED e toru ki ngā whakatakotoranga kōwae me ngā koki mātakitaki maha. Whakamahia ngā ōwehenga taurangi ≥ 5000:1 me ngā whakairo matte mō te mārama o te rā, me te whakawhāiti i ngā raupapa nekehanga ki te 36 hēkona hei pupuri i te arotahi me te kore e whakawehe. Ka taea e ngā poraka ihirangi kōwae te whakarite anō i ngā whakatakotoranga ā-waha, ā-wahi rānei.
| Ngā āhuatanga hoahoa | Te Aratuka Pai rawa | IMPACT |
|---|---|---|
| Ngā Ratio Whakataurite | ≥5000:1 ki ngā paninga matte | 43% ake te whakahokia mai (Ponemon 2023) |
| Te roanga o te nekehanga | 3-6 hēkona ngā pakaru me ngā wā ā-roto | Ka whakaiti i te taumaha nui o te hinengaro ki te 27% |
| Te whakatakotoranga | 25-50 ngā momo ihirangi ia kaupapa | 300%+ whakamahi anō i ngā hōputu mata |
Ko ngā whirihoranga LED ātaahua e āhei ana i tēnei wā ki te kōrero kōrero 270° i roto i ngā pokapū hokohoko me ngā taiwhanga, me ngā ihirangi e hāngai ana ki te rahi o te mano mā ngā pūoko IoT. I ngā whakaaturanga waka, ka whakakapihia ngā waka ā-tinana e ngā paepae LED tino kikī, e whakaatu ana i ngā pepa holographic me te pupuri i te tirohanga. I tutuki ēnei tāutanga 62% te roa o ngā wā noho i ngā whakaaturanga papatahi i roto i ngā whakamātautau 2023.
I kitea e tētahi rangahau kaitirotiro 2023 ka tere ake te 19% o te hunga whakarongo ki ngā wāhi e neke atu ana i te whā ngā panui neke atu. Ko ngā rautaki whai hua ko:
Ko te mata whakaatu LED e toru o te panui e tohu ana i te tohu hurihanga i roto i te panui o waho, e whakakotahi ana i te hangarau matatau me te hoahoa arotahi ki te hunga whakarongo. I te tau 2027, 79% o ngā papa panui matihiko ka whai hangarau LED takai, kōwae rānei (DOOH Alliance 2024), e āhei ai ngā kaupapa ki te urutau ki ngā here mokowā me te kore e whakaheke i te pānga.
Ko ngā pūnaha LED takai o nāianei he mea whakakii ki ngā pūoko IoT me ngā āheinga AI e āhei ai te whakawhitiwhiti kōrero ki ngā tāngata e haere ana. Kei te tīmata ngā taone ki te tāuta i ēnei whakaaturanga e huri ana i te āhua ina ua ua, e piko ana ki roto kia haumaru ai ō rātou hiko, engari e whakaatu tonu ana i ngā panui e kitea ana e tātou i ia rā. Ko te huinga o tēnei kaha ā-tinana me ngā ihirangi atamai e hāngai ana ki ngā raraunga wā tūturu, he mea whakamiharo mō te pupuri mahara. E tautoko ana ngā rangahau mai i te OOH Media Lab i tēnei, e whakaatu ana i te 23 ōrau te pai ake o te mōhio ki te waitohu i te whakataurite ki ngā papa panui tawhito e tu ana i reira e ngū ana.
Ko te mākete LED takai ao e matapae e tupu i te 18.4% CAGR tae noa ki 2030, akiaki e te tono mō ngā whakaaturanga pūngao-pai e whakaiti i te whakamahi mana e 34% ki ngā tauira pakeke (Rapu Whakatairanga Whakaaturanga Mamati 2024). Ko ngā pokapū waka nui e whakamahi ana i ēnei hei tāutanga tūtukitanga i ngā wā tino nui, e whakanui ana i te ROI mā te āheitanga ā-wa.
Ka tuku ngā kaiwhakanao i ngā papa LED kōwae e hono ana me ngā wāhanga o te papanga, e tautoko ana i ngā whakaaturanga mai i ngā kōpae rererangi 16 ki te 1,600 mita tapawha o ngā mata o ngā tūranga. Ka taea e ngā pūnaha tāutanga paerewa te whakarite anō i te terematua mō ngā waitohu o te ao e hiahia ana ki te mahi i te mahi 72-haora te whakatūnga puta noa i ngā taone maha.
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