E ai ki tētahi anaritenga a te ahumāra i te 2024, ka piki te maakete whakaaturanga LED mawhiti kaiwaho ki te 8.9% te Īta Tau Tipu Kotahi (CAGR) tae noa ki te 2030, e eke ana ki te $13.2 piriona taua rā i te 2027. Ko tēnei tipu e hōpai ana e te toronga haere o te hokohoko matihiko kaiwaho (DOOH), e tipu ana ki te 15% CAGR tae noa ki te 2026. E toru ngā kaipāwhara matua e huritau ana i te whakamahinga o ngā whakaaturanga LED mawhiti kaiwaho:
| Wāhanga Whakamahi | Ngā Tūhinga Whakamahinga Matua | Kaihīkoi Hōgrowth |
|---|---|---|
| Ngā Pito Kōrero | Ngā wāhi tāone kei te nuinga o te haerenga | te kitea 24/7 i ngā wāhi takotoranga matua |
| Te Araheke | Ngā tāpoi rererangi, ngā rorohau tereina | Te whai wāhi a te manuhiri i ia wā |
| Ngā taputapu mō te tūru | Ngā rūma noho mō ngā karawheta, ngā kioski | Te whakauru huarahi-whenua mō ngā huarahi hokohoko |
| Āhua Kāore e Rite | Ngā toa pāpaku, ngā kapua | Ngā whakangau taumata aronga |
Ko te hokohoko kaupapa inianei e hāngai ana ki te 38% o ngā utu DOOH , e whakahohea ana i ngā panui āhuarangi e hāngai ana ki ngā raraunga inaianei pērā i te rangi, te karuwhenua, i te taupori rānei. Ko ngā hokohoko e whakamahi ana i ngā panui e hāngai ana ki te wāhi ki ngā tūrua LED e tohaina ana e heke mai ana te nuinga o te kauhau, e mōhiotia ana hoki ko te te piki ake o 19% i te kauhau mō te kaupapa āhua tata ki ngā kaupapa tuuturu, e whakaatu ana i te mana o ngā tohu matihiko e mōhiotia ai te horopaki.
Kua mau ngā pene i te 52% o te wāhi tauhokohoko , engari kei te nekeneke haere te whakamahinga ki te araheke i te tere tata ki te 14% CAGR, ka arataki te whakapai ake i ngā tikanga o te tāone. Inaianei ko ngā kaihautū matua e tuku ana i ngā pātene pūkaha e hui tahi ana i ngā tūrua e tohaina ana me ngā kaupapa pūkoro me ngā kaupapa pāpori, e āwhina ai i te hokohoko kotahi i te kotahi i ngā kaupapa nui.
E ai ki te rangahau a Ponemon i te tau e pā ana, kei te tango ngā paparorohiko LED i te 68% o te moni katoa i whakawhiti ki ngā tākarotia matapihi matihiko. Ko te take? Kei te mahi pai ake ratou ina koa te whānuitanga o ngā wherenga me te kitea tōmuri noa. Ko te nuinga o ngā tirohanga LED hōu e hangaia ana i ngā rāwekenga, ka tere ai me te māma ai te whakauru. Ka pakari te whakahou i ngā mea e puta ana ki ēnei paparorohiko nui ki ngā tāone kaore he paku take. Anō, i hangaia ratou ki ngā matērau pakari e herekore ana ki ngā āhuarangi, nō reira ka haere tonu te haerenga tata ki ngā wāhi e pīrangi ana ngāpuru hohonu. Mō ngā kamupene e hiahia ana kia tukuna tō rātou karu ki waho, ka taea e ēnei punaha te huri i waenganui i ngā tākarotia rerekē marie. Arā, he tikanga nui ake te urupare, ina nui ake ngā wāhi hūmarie pērā i Times Square i New York, i te Crossing Shibuya rongonui o Tōkyō, e haramai ana ngā miriona ia rā.
Ka taea e te hangarau hōu o LED āhuapātata rawa atu te whakaatu i ngā whakaahua 4K tōmuri tōmuri ake i te 50 mita, ā, ka tino mārama (over 8,000 nits) kia pai ai te mahi ki waho i te rangi. I heke te whakamahi kaha tērā mai i te tau 2020 nō te kawenga mai o aua rereketanga itiiti micro LEDs e rongo ana mātou inaianei, e ū ana ki ngā ture matatini a EU mō te hoahoa eco. Ko ngā paparanga o nāianei e whai ake ana i te 140 nits ia wati, e toru ngā wā ake i te pono i mua. Arānei ka penetiha ngā kamupene i runga i te roa mō te whakahaere i ō rātou tūhura engari anuanu tonu ngā whakaahua ina hiahiatia.
Ko ngā whatunga mātai hou ka hono i ngā kaiwhakauru mōhio ki ngā algorithima ako mātai hei whakaatu i ngā tukuāhua e ōrite ana ki te tangata e pasa mai ana i te wā kotahi. Hei tauira, ko ngā ekari nui kei Piccadilly Circus o London e tere ana i te wāhi e whakaatu ana i ngā karu rereke ki ngā tukuāhua rererangi e hāngai ana ki te tangata e toronga pasia ana. E ai ki ngā raraunga hou a OAAA (2023), ka whiwhi ēnei tukuāhua takitahi i te 34% atu anuanuenga i ngā papa tukuāhua tuiepa noa. Ko te mea e pai ai tēnei aronga, ko te punaha mātai e huri tonu ana i ngā mea e kitea ana e te tangata e hāngai ana ki ngā mea pērā i te rangi o nāianei, ngā rerekētanga rererangi ki te rohe, me ngā kaupapa takotoranga i te takiwā i te rā.
Ko te Whakarewa DOOH e tohu ana inaianei i te 38% o te utu mō te tukuāhua ā-waho o te ao (MarketsandMarkets 2023–2028), ka whakahaeretia e ngā pātene aunoa e whakamahi ana i te tūtoke taupua mō te wā poto me te AI hei whakapai ake i ngā tūranga ki ngā tūhono LED rēhita. Ka heke te tāwhai ā-ringa umerenga umerenga 65% tēnei hurihanga, ā, ka taea te whakatātari tika mā te raraunga ora mō te karuwha, te rangi, me ngā taupori.
Mā te whakakotahi i te geofencing me ngā mātauranga kōrero pūkoro, ka tukuna e ngā punaha DOOH ngā ihirangi e hāngai ana ki te horopaki. Hei tauira, ka taea e tētahi toa hākinakina te whakahohe i ngā panui taurewa pēnei i ngā whare hākinakina i ngā wā piko, i ngā wā piko rānei ki ngā tohu ina heke ana. Ka arataki tēnei tikanga urupare ki te 19% te reiti pānga iti ake mā te whakauru i ngā kōrero ki te noho me te whai o te hunga whakarongo.
Ko ngā pātene matua e whaiaronga ana i ngā tohu tāpiri pērā i te whakawhitinga haerenga me te Whakapai ake Āhua Tōiri (DCO), e huri ana i ngā kauwhau mā te tikanga o ngā tikanga taiao. E ai ki tētahi tātari kaupapa tauā i 2024, ka āwhina ēnei taputapu kia 27% tere ake te huinga moni hoki mā te whakaaetia ai te whakapai ake tonu i te wā, te mārama, me ngā āhua.
Ko te rohe o Amerika ki te Raki e whai ana i te 42 ōrau o te mātā o te ao mō ngā tūhono LED taiao. Hei take nā, kei te wātea kē ana ngā punaha matihiko ā-waho (DOOH) i te rohe, ā, tera pea ka piki ake te utu mō ngā huarahi hokohoko i ia tau umanga 7,2%. Kei ngā tāone rahi pērā i New York City me Los Angeles e noho ana ngā ekera hauwhenua LED tino māmāri mō ngā wāhi hokohoko hīkoi me ngā pepa tukutuku ā-hinengaro. Kei te hoki atu hoki ngā kaitautoko ki ngā tikanga DOOH pūtaiao, e rima tekau mā rua ō rātou e waru tekau mā toru ō rātou i huri kē ai tēnei wā, ā, e ai ki ngā ripihana a te ahumahi.
Kua hono te Hui Pānui ki te whanaketanga o te mākeke me ngā paerewa herekore kia 90% te mahi uara mō ngā tūhura LED mō te hokohoko mai i te tau 2023. Ko te rākinga haumarutanga ahi Euroclass e whakahaere ana i ngā tūhuratanga tauparapara ā-tāone, kei te whakauru hoki ngā tāone pērā i Berlīn me Parī i ngā papamōhio LED e mana ana te rā taiapa ki ngā whatonga horoiwhakaawe. E hiahiatia ana i te nuinga ake i te haurua o ngā kirimana hou kia mahi kore-kāribon.
Kei te Āsia-Hauauru te mākeke e tipu tamaru ana, e 8.3% te CAGR, ka hōhonu ake te noho tāone me te $740 piriona i whai mua ai ngā kaupapa tāone hihiri. Ko ngā tūhura rahi hāngai-5G a Tītani me te tūhura hurihoranga mō te horoiwhakaawe a Inia e hāngai ana ki te 60% o te whānui haere o te hiahia rohe.
| Rohe | Tauwhiro ā-wāhanga | Kaihīkoi Hōgrowth | Te hiahia ki te waimāori |
|---|---|---|---|
| Amelika Taihauā | 42% | Te whakaurunga Programmatic DOOH | 100k+ nits te mārama |
| Ūropi | 28% | Te whai māia ki Euroclass | Te whakauru hiko rā taiapa |
| Āsia-Pasifika | 20% | Te noho tāone (65% taua i te 2035) | Te hangarau mō te whakaiti kākāriki |
E whakaatu ana tēnei tepu i te āhua e pā ai ngā matapae rohe ki te whakaurunga: ko Amerika ki te Raki e toa ana ki te hihiri hangarau, ko Awherika-Kiwa e arataki ana ki te rahi o te punanga takotoranga, ā, ko Rūrū e ara ake ana ki te here rācana me te aronga ki te taiao.
Ko te māke e wātea ana i waho mō ngā tūhono LED kua torotoro tonu, e rima ngā kamupene nui anake e mau ana i te 58% o te kai, nā rātou hoki ngā whakahaerenga ā-rohe me ngā pūnaha pūtaiao hangarua. Hei tauira ko Clear Channel Outdoor i kitea e pēnei rawa te 25% ake i ngā moni ka tango i te tau ki muri i te whakauru i ēnei tikanga hokohoko hou huinga, kei hea ngā kiritaki e utu ana mō te whakamahi i ngā ekaran tika, tahi atu utu tūturu mō te māmā tinihanga anō. Kei Eropi anō, ka haere tonu a JCDecaux ki te whakauru i ō rātou taputapu LED 4K ki ngā wāhi tāone nekeneke rawa, kei hea te nuinga o te haerenga a ngā tāngata. Engari ko te mea e wehe nei i a JCDecaux ko te ara e whai ana i te hunga e mātai ana i ēnei ekaran i te wā poto, mā te whakamahi i ngā inenga raraunga mō te hunga ka mātai, e āwhina ai i ngā kaituku hoko kia whiwhi pai ake ai i tā rātou utu ki te whakawhitinga moni i te upoko o ngā papa hokohoko tawhito.
Kei te pēnei rawa te huri haere i tēnei wāhi i tēnei wā. Kua kite tātou i ngā takeō rahi e 14 mai i te timatanga o te tau ki muri, nui ake o rātou e whai atu ana ki ngā kamupene e mahi ana i te AI mō ngā punaha whakahaere ihirangi. Hei tauira ko Outfront Media i tīmata tahi me ngā kaimahi IoT hei waihanga tākarotia e uru atu ana ki ngā tikanga āhuarangi ki ērā kaipuke LED nui ki waho. Ngā hua? I piki ake te urupare umanga i ō rātou wāhi whakamātau e te 33%, he ara pai tino pai. Kei te wātea hoki a Ströer Media i te $120 miriona hei whanaketanga i ēnei kāhua whakaatu takitahi e mahi tahi ana ki te takotoranga matihiko 5G o te tāone. Ko te hua o tēnā, kaheke pea ngā utu whakaurunga e te 19% e ai ki ō rātou tātai. Ā, ki te kōrero mō ngā aronga, he nui ake i te 75% o ngā whakaurunga hou katoa i ēnei rā e whai tāpiritanga pūkoroaro blockchain. He mea whai hua tēnā ina tukuna mātātoko te pono mō ngā kaitaunaha kamupene nui e hiahia ana kia mōhio ko whea tā rātou moni e pau ana.
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