Kua tīmata te hurihanga pērā i ngā wā i whakakapi ai ngā tohu tuhituhi tawhito ki ngā whakaatu LED māmā. I mua i tēnei huringa, kua pakaru ngā kamupene ki ngā whakaahua tuimotu ki ō rātou paparorohiko me te hiahia kia tūhono tangata ki te whakarereke i ia wā ka huringa. He aha pea e kīia ana! E ētahi wāhi e utu ana i waenganui i te toru mano rautau e whā ki te whitu mano noa i te kotahi te whakaurunga e kitea ana mai i ngā tauā o Te Rōpū Whakaputa Huarahi i te tau ki muri. Kātahi ka tū ake ngā ekaran LED mātua tuatahi i te tau 1998. Tēnei anō, ka taea e ngā tohu te whakarerekē i ngā whakaputanga takitahi, ā, āta tākarotia hoki ngā pikitia nekeneke. Kua huri tonu ngā tāone inanahi, nā te mea kua huri ngā whare ki ngā ekaran nui e whakaatu ana i ngā tākotoranga katoa mai i ngā ataata kua whakairihia ki ngā whakaputanga hua, ka huri i ngā huarahi katoa ki ngā whakaputa ora, kāore he mea e hiahia ana kia whakapaipai i te mea.
E whā ngā wā tahumaero i whakaratohia ai te rangatira o ngā LED:
I te nekehanga ki ngā hoahoa pakiwaitara kua iti ake te raihana hiko 58% i waenganui i ngā tau 2010 ki te 2022, i te wā e toru ai te hāpaitanga o ngā ekaran—ēnei whai wāhi e kore e taea e ngā kōwhiringa horoi neon trātiti, LCD rānei.
| Āhuatanga | Pūtohi paihere | Ngā Poupou Tū |
|---|---|---|
| Te Kawenga Whakahou I Te Ihirangi | 5 meneti mā te ipurangi | 3-7 ra tinana |
| Te kitea | mahi 24/7 | No te ata ahiahi noa |
| Te tau whai wāhi | 34% teitei ake te whakamahara | 12% te waenga o te whakamahara |
| Āhuatanga Ora | 8–10 tau | 2–3 tau |
Kua dominātia e ngā tirohanga LED rīhana taiepa kua tino mōhiotia ana mō ngā tahumaero 78% nā rātou i ō rātou hōputaputa ka whakarerekētia ā rātou āhuatanga me te hanga e here ana ki te raki.
Waho :
Roo-roto :
Ngā pokapū hokohoko e whakamahi ana i ngā pūpahi video LED e rapu ana i te wā noho a te kiritaki e 27% roa ake i ngā rohe pāpā tuimotu
I te wā i whakapai ahaia ai tētahi tāone o Rōpereki i ana 22 papa horoi huarahi ki ngā tirohanga LED i te tau 2012, ka piki ake te urupare o ngā manuhiri ki ngā tākarotia umanga 210%. I āwhina te kōtaha o te punaha ki te whakarite i ngā tākarotia e hāngai ana pērā i te “Hokonga Umu” i ngā wā ua, ka piki ake te 19% o te haerenga ki ngā toa e noho ana i te tata, he aronga ināianei kei te tikanga mō te hokohoko i ngā tāone hihiri
I tīmata te hūnuku ake o te whakapuaki kawemai mā te matapihi anamata i te tau ki muri ka rerekē tonu te 15% nei i te 2023 nā te mea i ngana ngā kamupene ki ētahi ara hou hei whakapiki i te whai whakaaro mā ēnei mata arorua LED pōkai e tu ana kei ngā wāhi e haere mai ai ngā tāngata. I tae mai te mākeke Ōwhipoiti mō tēnei momo whakapuakitanga ki te $3.36 piriona tāra i te 2024 anō. I timata ngā tāone ki te tūnga i ēnei mata arorua LED ā-whiringa ki te wāhi katoa e taea ana kia taea ai te pā atu ki te toru hauwhā o ngā tāngata e noho ana ki ngā tāone. Kei te whakamahi inaianei te haurua o ngā kaupapa whakapuakitanga katoa i ngā punaha hokohoko pūnaha e taea ai mā ngā kaiwhakapuaki te whakarerekē i ā rātou karuwhenua i te wā kotahi i te rā. Ka āwhina tēnei ki te whakapakari ake i ngā hua moni ina hui tika ana ki ētahi atu ara whakaputa kākahu e ai ki te rangahau hou a WARC Media i te 2024.
Kei te whakakore ētahi atu kamupene i ērā papa tūmatanui tawhito mō ngā ekariata matihiko e urupare ana ki ngā raraunga wā-ora. Tirohia tētahi huinga hokohoko nui i tīmata ai te toronga i ngā tūru matihiko LED kei ngā wāhi hikoi kaha. I kite rātou i tētahi mea interesting ina huri ana i ō rātou karuwhā mā te āhua o te rohe, mā te wā anō i rereke ai ngā tāngata ki te mahi. Te putanga? E 28 miriona pea ake ngā kiritaki e uru ana ki ō rātou whare. A, ehara i te mea noa ka kitea te ekariata anake. Ina āta tirohia ngā tau taumata whakamahara, kei te mau tonu ake ngā karuwhā huri nei i ngā hinengaro. E whakaatu ana ngā rangahau ko ngā tuhinga takirua e mahara ana ngā tāngata e 34 miriona ake te mōhio ki te tuhinga pūnoa i ngā karuwhā tuarangi e kore e huri.
Ka whakauru ngā ekini LED i ngā kōrero maha-a-kiritia trū ake i ngā tohu pakanga hihiri me ngā huinga hautū huarahi. Ko ngā whakatairanga e herea ana ki te wā e pā ana inaianei ki te 41% o ngā tahumaero DOOH, ka tāruatia ngā kaupapa hāpori me ngā papamuri matihiko e ngā kaitauhokohoko. Ka ripoata ngā toa i te 19% ake te tau hurihuri ka honoa te DOOH me te whakamahinga anuakonga mōhio arataki.
Ahakoa ka pai ake te pūkenga whai mōhio mō te wāhi noho pūnoa mōhio pūkana, e 63% ngā kaiwhakamahi e whakapāha ana ki te whai mōhio tuuturu kei ngā wāhi tūmatanui (Ponemon Institute 2023). Kei te āki ai ngā kaiārahi arotake mō ngā tikanga whakakore māma me ngā tātai huinga kia tika ai te takotoranga ake o te tūmataiti me te whakapae. Ko ngā kaupapa e whakamahia ana i te geofencing kāore he tohu takitahi e whakaatu ana i te mahi ōrite ki ngā tikanga āhuatira ake.
Ko ngā whakaatu LED o tēnei rā e mātau haere ana mō te whakapuaki taipari ki waho, ina tirohia pea ngā kainahiko me ngā tohu waea. Hei tauira ko ērā paparanga nui kei ngā rohe pātata ki te taone nui, e whakaatu ana i ngā tukuwhaka tūmatanui ina heke mai ngā Hainamana ki te mahi i te ata, engari ka huri tonu i te ahiahi ki ngā tukuha utu ina timata ngā kaihoko haere mai. Ko te punaha hinengaro hangarua kei te tuarangi o ēnei paparanga e tiro ana ki ētahi atu mea pērā i te āhua o te rangi, ngā kaupapa e pa ana ki te wāhi i taua rā, me ngā urupare i mua ki ngā tukuwhaka e rite ana. Kātahi ka whakamahia ēnei korero katoa hei whakatau i ngā mea katoa mai i ngā tae e whakamahia ana ki ngā tukuwhaka, ki te rerekētanga o te reo matua paku, kia tino pono ai te mea e whakaaturia ana ki te paparanga ki te hunga e tiro ana ki te wā kaua noa.
Ko ngā algorithm e tu behind ēnei pūnaha e tiro ana ki te urupare o te tangata ki ngā ihirangi, pērā i te roa o te wā e noho mātātoko ana ratou ki tētahi mea, i ō rātou urupare mata, kātahi ka whakarerekē i ngā mea e whakaaturia ana ki ēnei ekera LED e rāwekia ana. I te tau ki muri i tētahi whakamātau i ētahi wāhi maru katoa i Tōkiō, i hua ai ngā putanga pai rawa atu. Kua nui ake te 37% o ngā patapata i ngā panui e huri haere ana i runga i ngā raraunga ina heke mai ki ngā panui tuuturu. Ko te mea hihiri kei te tere pea te machine learning e kite ana inā he kaua nei ētahi atanga toi. I roto i ngā meneti pitomata ka whakakapi i ēnei kaipāngia e kore e pai ana ki ētahi atu putanga e hāngai ana ki ngā hiahia o te kaupapa e kitea ana i ngā tauwhāinga urupare.
Ko ngā mōhiohio wāhi e hua mai ana i ngā taputapu mātau katoa kei waho ka taea e ngā kamupene te whakaatu i ngā tākarotia pāngarau ki ērā paparanga LED nui e kitea ana e tātou ki waho. Hei tauira, i reriitia e taua whare kawhe i tētahi kaupapa hāpai karaehe ki ngā tōpuarewa kīpā ki te wā o te takirua ki te kīpā i te tau ki muri. Ko tō rātou punaha e huri ana i te mea i whakaaturia ana e pā ana ki te aha e mahana ai ngā kātataki ki te kīpā e noho ana i taua wā. He mea pai rawa atu nā. A, aroha mai, he aha? I whakamahia e te tangata ērā kuponi tino nui ake i te tikanga—28% ake pea. Kātahi ka titiro ēnei punaha ki ngā mea ka hokona e te tangata ki ētahi atu toa hoki. Mēnā ko tētahi e hoko maroke kia kaua noa i tētahi toa tīpako e noho pātata ana, ka taea e tōna paparanga te whakaatu i tētahi utu motuhake just as they pass by. He mea whai hua ināianei, ehara rānei?
Mā te whakamahi i ngā ID pūkoro kua whakarahungia e taea ai te whai āhuatanga tino arataki, engari me arataki hoki ngā kamupene i ngā ture GDPR me CCPA. E ai ki ngā rangahau mai i te tau ki muri, kei te 62 ōrau pea o ngā tāngata e mihi ana ki te kite i ngā tākarotia takotoranga takitahi mēnā ka whakaatu ngā kamupene i te tīmatanga me pēhea te whakamahi i ō rātou raraunga, me te hoatu i tētahi huarahi ki te kī atu kāore ia trūvia ngā waehere QR. Kua timata te nuinga o ngā whatonga hōtaka nui ki te whakamahi i te tikanga e kiia nei ko te tukutuku mō te taputapu i ēnei rā. E taea ana e tēnei tikanga te mōhio kua aha te tangata e tiro ana ki ō rātou hōtaka mā te āhuatanga ira tangata engari kāore i te pupuri i ētahi raraunga takitahi ki tētahi wāhi. He mea whai hua nō te mea kāore rawa e hiahiatia e tētahi te raraunga tūmatanui e noho ana ki te ipurangi mō te wā tonu.
Ko ngā ekari LED ā-neonō e taea ana e ngā pakihi te whakahou i ō rātou ihirangi tūmatanui, nā reira ka taea e ngā kaiwhakawhiti tāpiri te whakarerekē i ō rātou kaupapa hokohoko mā te āhua o ngā mea e mahi ana ngā tāngata, te wā, pea ko ngā tikanga āhuarangi anō hoki – katoa i roto i ētahi meneti. Ko te āhua ki te urupare marino ka whakaatu tāpiri tino herekore ake. Hei tauira, he kamupene inu paraihe ka taea te tuku i ngā inu makariri ina piki haere te kiko, ina hoki te takurua ka tautohe mō te kawhe wera. E ai ki te rangahau a Digital Marketing Insights i te tau 2023, ko tēnei aronga takirua e manawa atamira ana i te urupare 34% te pai ake i ngā tāpiri tuuturu. I muri i te ata, ko ngā pūnaha rorohiko mātau e whakatau ana i te raupapa tino pai mō te whakaatu tāpiri mā te tata number o ngā tāngata e hīkoi mai ana, ā, ko ngā pūnaha aunoatia hoki e uru mai ana ki te whakauru i ngā kōrero ki ngā mea e huinga ana i te wā nei, ki ngā kaupapa e rere ana i te ipurangi.
Ko ngā tātari takotoranga pūkoro ā-tinana e tuku ana i ngā mōhiohio pōroiroi mō te taupori o te hunga taiwhenua me ngā wā noho ki tāwāhi i ngā mara tapakanga LED kainoho. Ka whai ngā kaihoko i ēnei raraunga hei:
I whakauruhia e tētahi kamupene inu ngā kaupapa rerengā atamira mā runga i ngā wehenga horoi taone ki te whakamahi i ngā mara tapakanga LED kainoho. I huri aunoa ngā whakatairanga i waenganui i ngā ataata mō te kawhe pakaru me te tii mahana e ai ki ngā raraunga hinerangi o te wā. I pānga tēnei tikanga ki te piki ake o ngā hokonga 27% i ngā wā e huri noa ana te rangi, e whakaatu nei ko te aha e pai ake ai te whakauru i ngā take taiao ki te whakatairanga.
Mā te hono i ngā tātari wā-oraite me te hangarau mara kōkirikiri, ka huri ngā toa i ngā whakatairanga waho-i-te-kāinga ki ngā wheako āhuatanga-whaiaro.
Kei te nekeneke te ahumahi ekini LED ki te ahu kia 8K, ā, kei te whakamahi hoki i te hangarau micro-LED, e whakapae ana i te tokomaha o ngā pixel e whā ngā wā i runga i ia ekini i te nuinga o ngā wā. He aha tēnei e arataki mai ana? He nui ake te āhua pono o ngā whakaahua mō ngā tākarotia taiao. Kua whakamahia e ētahi kaihanga kua whakamahi kua paku anō ngā quantum dots kia tata ki te 98% te tika ki ngā paerewa tae DCI-P3, ka whakapoua ai ngā tae i ngā ara i kore e taea i mua i waho o ngā wharekaiata. Ki te titiro māmua, e mōhiotia ana e te nuinga o ngā kaiwhakamātau ko ngā ekini ultra teitei ka riro pea i te 40% o te wāhi tohatoha matihiko taua 2025. E hiahia ana ngā kaihoko me ngā kaiwhakahaere kaupapa ki te waihanga i ērā wā 'wow' mō ngā kaihoko, nō reira e tuku ana ratou moni mō ngā whakaahua makere ake, me ngā takotoranga mātakitaki pai ake e tū ake ana i tēnei whakaeke hou o te hangarau aronga.
Ki te whakaiti ake ngā whatunga 5G i te rerekētanga ki raro iho i ngā 5 miriona hāora, ka taea e te ihirangi te whakahou i te wā kotahi ki ngā tirohanga LED e paingia ana i runga i ngā wāhi maha. Kua timata kē ngā kamupene matua o te hononga whakawhitinga korero ki te tautoko i te pana o te ipurangi 20 gigabits ia hēkona, arā ko te tikanga e taea ai te tīmata noa i te ataata 4K ki ērā mata nui ki waho. He mea nui tēnei mō ngā kaupapa pāwhara tākarotia, ngā tohatoha roa-roa rānei e hāngai ana te wā ki te mea katoa. Ko te tautuhinga hou anō hoki e whakaae ana ki ngā kaihokohoko kia huri i ō rātou karuwha ina piki ake te haere haere i te whenua, i āwhina ai i te toronga karuwha e te 18% nekeneke i ētahi tāone whakamātautau e ai ki te Pūrongo Whakangahau Matapihi Tāone 2024.
Ēnei rā, kei te whakahaere pūrongo kainoho ngā wāhi tuarā o te whakauru a-tao mō ngā rēhita LED taiao, e iti ana i te herekenga ki ngā tūmau raraunga tawhito. Ko ngā punaha mātai e āta tiro ana ki te aronga o te tangata ki ngā wāhi take, ka whakaatu karuwhā e hāngai ana ki ngā mea e uru mai ana i te takiwā. Hei tauira, ko ngā utu mō ngā paraihe rīmuri e puta ana ina piki te wera, i te wā e tū ake ana ngā karuwhā mō te ua ki mua i te pouri. Kua kitea e ngā kamupene i timata ai te whakamahi i tēnei tikanga matapae e hāngai ana ki te wāhi, ētahi hua tino pai. I kitea e tētahi kaiwhakamahi tuatahi i piki ake tana ūnga hereketanga umanga mai i te toru tekau mā rua ngā huinga tōkiritia i te tāwhai karuwhā tuuturu i mua atu. He tika nui, nā te mea he pai ake te whakaatu i te karuwhā tika i te wā tika i te tuku i te mea e hāngai ana ki te raorao.
Kei te whaiwhai ngā pātene tātari matatau i ēnei wā i ngā inenga 12+ mō ngā kaupapa rongoā LED, tae atu ki te wā noho, te aro nui ki ngā mata, me ngā mahere māpere taupori. Ko te mātauranga mātai e hono ana i ēnei me ngā raraunga ake hokonga, ka eke ki te 90% te whai mārama ki te whakatau i te ROI. Ko ngā toa e whakamahi ana i ngā paparorohiko whakauru inaianei ka iti ake te wā whakapai kaupapa mai i ngā rā 14 ki ngā haora 48 (Te Tātai Mātua Hoko Matihiko 2025).
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